Goodbye Gravity

We applied a tech-focused treatment to elevate our 4D storytelling in the Goodbye Gravity campaign. The use of a simple background, slow motion movement and lighting form the basis of our concept. Additionally we used a graphical treatment to represent a high tech camera view, tying a closer association to futuristic innovation. These elements combined enhance the 4D innovation with a premium aesthetic and subtly play on the campaign name.


Client - adidas

Scope - Art Direction & Digital Design

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Product Video

For this video, we wanted to add a touch of mystery and excitement. Instead of our typical white backdrop, we utilized a low, moody light and added textured flooring inspired by the moon to align with the campaign concept.

Credits

Art Director Inês Ambrósio; Copy Writer Lauren Jackson; Edit & Animation Stephan van den Brink; DOP Freek Zonderland; Talent Naomi & Rayen.