Returning to school is a key annual moment in young creators lives. We wanted to plant the seed of creativity early on, inspiring through a backdrop of relatable, youthful art forming a colourful canvas for our chosen products.

We displayed creativity through artistic work, connecting with a parallel creative expression in school’s fashion and function. We wrapped the campaign’s meaning about expression of creativity whilst implying that product is the driving vehicle of the concept.

Client - adidas

Scope - Art Direction & Digital Design