In order to have social distance due the corona times, we used the cloning technique to be able to display different products at once. We take influence from editorial style photography to create something that feels more present and contemporary, keeping the apparel as the central focus. We take influence from the product itself to design the space. We created a visual language for all the franchises so whilst we have variety, the direction can be tailored for each allowing for individual flair to reveal itself in each shoot.  We wanted to reinforce the deconstructed set. We had a premium product with a bit of honesty that shows in the set.  

Client - adidas

Scope - Art Direction & Digital Design