No break-in. No limits.
100 hours. Roughly how long it takes to break-in your regular pair of boots. A time of pain, suffering, frustration and possibly even regret. But with ECCO Heritage Boots, these 100 hours look very different. They’re for you to make the most of. And live your best life.
Client - ECCO
Scope - Art Direction & Digital Design
The product
The Heritage Boots collection is comprised of premium, long-lasting footwear. They boast flexibility, water resistance, protective features, and a sturdy construction, making them ideal for various outdoor activities. These USPs are integrated throughout all campaign variations, conveying their versatility and quality to customers.
The Scope
For this project, I collaborated with copywriter Ashok Narandran to develop the campaign concept and craft the visual direction for it. I oversaw the development of a cohesive and consistent art direction across all online channels and in-store displays. I also worked in closely with the production company Eyeforce to ensure a seamless execution of the shoot and post-production process.
The Cast
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Lana Tannir
Nature photographer
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Jos Timmer
Chef & The Kas restaurant owner
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Arjan van den Boom
Maker of custom motorcycles
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James Chiew
Mixed-media Artist
Watch the hero campaign here
A campaign that focuses on the first 100 hours of a pair of ECCO Heritage Boots, to show they’re made to be enjoyed right out of the box - a stark contrast to what you experience with other boots.
No break-in
•
No limits
•
No break-in • No limits •
Watch Lana’s video here
We followed Lana on her mission to shoot the beautiful landscapes of these snow mountains. As a photographer constantly on the lookout for new opportunities to take photos, she required footwear that was both water-resistant and flexible, essential for exploring the rugged terrain.
Watch Jos’ video here
Jos' hectic schedule demands comfortable and supportive footwear. From gathering products from the farm to transporting them and standing for extended periods in the kitchen, his boots must be able to keep pace with his tireless energy and vitality.
Watch Arjan’s video here
Arjan's typical workday involves handling a variety of tools as he builds motorcycle parts. Due to the nature of his job, he requires boots that offer reliable protection.
Watch James’ video here
As a mixed-media artist, James' creative process involves experimenting with various materials. Whether it's dealing with the potential for spilled paint or the accumulation of dust, he requires footwear that allows him to focus on his work without worrying about the condition of his shoes.
BTS
Long days of shooting and waking up at 3am to catch the blue morning light in the cold mountains was totally worth it.
Art Direction: Inês Ambrósio; Copywriter: Ashok Narandran; Film Director: Alex Revers; DOP: Stefan Jansen; Photographer: Jarno Schurgers.
